Business Strategy – E-commerce Online Stores

The internet in principle is no different than any typical town main street. There are plenty of different small, medium and large stores to choose from, some are well known names and some not so well known. There are also plenty of information centres, recreation and food and beverage facilities all designed to improve the shopping experience. For the majority of proactive retailers however, the internet is now established as being by far the biggest profit centre of all, contributing the lion’s share of corporate gross revenues and yet the online main street store costs far less to develop, far less to maintain and far less to stock than even the smallest traditional main street store. However this unprecedented success has still been achieved largely by accident. At the beginning of the internet revolution most companies viewed the internet as being a source of new enquiries achieved in much the same way as a main street bill board or advertising on TV. The idea of using their corporate web sites as an online store has very much evolved over time. Now consumers can purchase anything that they can usually purchase within their local town main street online via the internet as well. This can invariably be done quicker, cheaper and more efficiently too. So what is the difference between good and bad online retailers? Any good marketing expert will always advise you to feature your product as prominently as possible within any advertising or public relations campaign that you undertake. The internet is no different. Visitors to Harrods in London tend to go there for the Harrods experience. Customers expect in many cases to pay slightly more for products which they could purchase elsewhere for less, but the difference is considered worthwhile because you are purchasing the product from Harrods. The same is true of Saks Fifth Avenue and Bloomingdales. Creating the Harrods experience online has proven to be virtually impossible however and the company are still struggling to achieve this goal. Visitors to Harrods online expect to visit recognizable departments in the same way that they would if they visited the store. Providing the same products online is not sufficient in this instance because the same customers would not be prepared to pay inflated prices for products online via the company’s web site if they are not also being provided with the Harrods Experience. Conversely Amazon has done very well indeed online, although the success has not been achieved without problems along the way, but these problems were caused by too much success and consequential delays with supply chain management and distribution. The main reason why Amazon has succeeded ultimately is because it is actually very easy for them to provide customers with a better experience than they would normally have in a main street bookshop or DVD store and they can also provide the products at a more competitive price. Book shop and DVD customers do not tend to be browsers like Harrods customers. They tend to walk into the store with a product in mind and the frustration of searching for it through endless stocks of other books and DVDs has been unceremoniously stripped away by Amazon. Not only that but they have been able to ensure that almost all of your favourite author’s books are already in stock, which tends to increase sales revenue and subsequently purchasing power considerably. It is a good example of where impulse buying can actually be more powerful over the internet than in a typical main street store. Another example of this is Tesco. Always leading the market by determining their customers needs and buying patterns in advance, Tesco has developed their online store in such a way that it more-or-less replicates the shopping experience of a typical main street store. All of the products are still decentralized into clearly recognizable departments. You can still virtually pick up the product and read the ingredients, compare health information, browse through alternative products, put items into your basket and then change your mind and take them out again. You can review the total cost of your daily shopping as you go along and adjust this without the embarrassment of having to face a check out assistant. Supermarket shopping tends to be laborious and hard work, particularly for elderly customers, pregnant customers, or customers who work long hours or who have small children. So it has been easy to strip out all of these frustrations and add in numerous benefits when shopping online. Their web site database remembers your last orders which saves you time can you can still take advantage of special offers. You can have your goods delivered to your home and customers will invariably have the time and the patience to browse around for other products which may be of use. In an industry where profit margins are small and competition is fierce the internet has effectively provided the industry with the supermarket store of the future and it is not impossible to envisage a time when their typical main street or out-of-town counterparts will no longer be necessary. The Academy of Business Strategy has succeeded in developing and facilitating education online, where many mainstream business schools and universities have not. The reason for this is quite simple. ABS provides programmes require the practical integration of academic theory as an integral part of the qualification process and as such students tend to be in full-time employment while training. Many students also travel internationally with work while training as well and as such it is much more convenient for students to be able to study online without having to carry their study material and project studies around with them. You can then make the study experience more interactive, more enjoyable, less daunting and more fun. Individual students can also plan and manage their own study time. Contrary to Harrods for example, ABS can therefore provide its customers with a better experience online than it would otherwise be able to in a classroom on campus. The general message here is quite clear. Those retailers who are able to replicate their typical main street store customer experience within their store online and are then able to add additional benefits from shopping online tend to be those who will succeed. It is not sufficient merely to offer the same products online at a discounted price. Innovation can also play a part. I remember as a child being impressed by a particular department store merely because they had installed escalators. Well I had never seen any before! I thought that this store was very modern and even to this day think of them as being at the forefront of innovation. The brand image has therefore been sustained merely because they have invested in innovative development to improve the consumer experience. This can also be achieved online by being at the forefront of innovative technology, which directly impacts upon user experience. This requires significant and consistent investment but it is still far less costly than developing and managing a typical main street store. The key success factors when developing online stores are therefore as follows: 1.Make sure that your products or services feature prominently. They should always be the stars of the show. 2.Remember to replicate the benefits of your traditional main street store online. 3.Be innovative with the development and management of your online user experience. 4.Your online store should offer additional benefits apart from the most obvious one of cost savings. 5.Be acutely aware of whether you would in fact be able to improve your consumer experience by having an online store, or whether you would be making it worse. Products or services that are considered to be necessities by consumers always tend to do better online, as opposed to those that are considered to be luxury items. This does not of course mean that benefit cannot be achieved online with luxury items, but the e-commerce strategy does need to be approached from a completely different perspective.

Global Business Management Program Is Designed For Mature Learners

Did you know that if you have completed a post-secondary program, you may be entitled to take a shorter program should you want to move up in your career or switch career paths all together? If this is the case and you are interested in the global business environment, you may want to consider Centennial Colleges offering.
The Global Business Management programs takes two years to complete and is open to applicants who already possess a three-year college diploma or university degree in any discipline or those who have a two-year college diploma or a partial university degree (75 per cent complete), and who have a minimum of two years work experience relevant to the program.
Mature students will find this offering beneficial as it uses Business Management Canada topics as a base and then adds international concepts that prepare them for entry-level management and professional roles with international organizations, non-governmental organizations (NGOs) and domestic businesses operating on a global scale. The knowledge students obtain is even transferable across several industries and gives them the ability to lead and manage effectively in the global business environment.
Classes contain a blend of strategic management, and international concepts. Among specific Global Business Management courses are: Global Business Strategy (strategy formulation is emphasized via three steps: a strong conceptual foundation delineating the steps involved in successful international business planning; developing an analytical decision-making framework; and finally getting a hands on experience of making decisions in cross functional teams); International Banking and Finance (gives students an overview of international money markets, the elements of risk management, the role of financial institutions and a case study approach to why companies merge or interest rates fluctuate and why do stock markets fluctuate); Comparative Geopolitical Systems (examines world-systems and how global and regional systems have changed and been changed by relationships between people and places while providing students with an organized study of historical, geographical, social and cultural factors in world regions. It encourages the student to develop from this study, objective criteria for working constructively with diversity); and more.
Students are encouraged to learn concepts through engaging guest speakers, partaking in external competitions, presenting research reports and industry visits and a final-semester Capstone Project. The Capstone Project is a hands-on application that requires students to apply what theyve learned by completing an integrated team project for a business client within the Greater Toronto Area.
Because there are strong employment prospects for graduates, international students who successfully complete Centennials Global Business Management program may be eligible to apply for a work permit (up to three years) upon graduation.

Expense Management – Keeping Business Costs Under Control

Business Spend is typically be broken down into three categories:

*Direct expenses: raw goods and materials used in the creation of products
*Indirect expenses such as: office supplies, office equipment – buy or lease, property leasing rent reductions, inventory cost reductions, site cleaning – environmental services, facilities services expenses, physical plant, materials management, outsourced vendor management, contract negotiations, contracted food services, maintenance & grounds , parking lots and spaces, purchase order management, phone systems/cell phones, fleet vehicle expenses, insurance premiums, freight and employee benefits
*Services expense: temporary labor, marketing expenses, etc…
Applied Business Consulting recommends implementing an automated expense management reporting system. Your employees will spend less time managing physical PO order sheets, paper receipts and filing expense reports and more time focusing on mission-critical tasks.

By automating the expense management process, your organization will:
*Reduce transaction and processing costs
*Increase visibility into policy compliance, representing millions of dollars in savings per year for some organizations
*Eliminate costs associated with storing paper receipts and expense reports
*Reduce business costs to ship or route expense reports to managers, approvers and accounting or finance departments
*Accurately report and properly classify expenses managed by your staff easily, further reducing expense processing costs

ABC’s Expense management services look to increase the quality of your procured products and services while decreasing the costs of acquisition through contracting, process improvements and collaboration. In addition to saving money, Source One looks to control your ongoing and future costs to ensure the sustainability of your best practices in procurement.

Advantages of utilizing the Applied Business Consulting Spend Management Services:
*Produce company savings faster
*On-Demand Resources to support your existing staff without increasing labor costs
* Solutions to increase the productivity of your processes without increasing payroll
*Instant access to additional category and subject matter expertise
*Benchmarking services to the compare your organization with competitors
*Minimal Risk – Consulting services paid from savings achieved
*Utilizing a leader in Spend Management Solutions

For organizations with more advanced expense management data analysis needs we have advanced reporting capabilities, greater flexibility, the ability to customize reports and dashboards about employee expense information, all of which play a key role in helping organizations make informed decisions about their Expense Management process.

Importance Of Customer Support Product Designed For Samsung Internet Business Call Strategy

When you’re sensing to help you want the perfect Samsung smartphone strategy nside your enterprise that is definitely ideal for gathering your requirements, then simply there are a lot in products you could choose. You can get that IP PBX products, PBX products and even various smartphone. The prospects of ones own gaining unclear can be increased.Have some other issue. You have got paid for an important Samsung internet business call strategy of which this functions to provide a very important nerve center in calls-management. Various situation appears additionally, the strategy ceases to do the job reasonably. Truth be told there is perhaps bedlam with the enterprise with the lack of refined telephone systems for businesses. One individuals and more would have situation on corresponding considering the enterprise along with with the intra-organizational contact.

On each of those a lot of these events, that to begin with right decision may be to contact the individual product belonging to the small business and even tell them within the situation. That faraway product guidance is with the treatment belonging to the telecommunication conditions. This will be achieved instantly with the smartphone and by using the chew the fat strategy. Every in the nation’s different merits. When you’re though to settle on any specific the Samsung business telephone systems call products, perhaps you can secure tremendous allow belonging to the customer service network. The pros might evaluate ones own authentic conditions and will eventually say the perfect Samsung home office smartphone you could choose according to your expections and not of their retailing opinion. It’s a very important pre-sales guidance that is definitely supplied by that faraway customer service network team members.

That faraway customer service network is invariably the best type of however, the problem file size operation. Almost all the reproaches will be addressed via the industry professionals manning the individual product centres. They will likely fully understand the character from your situation and allow that choices straight away which you’ll want to do and a home office.That on-site guidance can remember to take place. However, the problem from the Samsung home office smartphone will be tested to remain corrected in the meantime with the telephonic medium sized.

Is going to be the down sides will be rectified with the web based guidance. As a result, you can get decent opportunities you do not be required to fritter away the time period hunting for that guidance coming with the blog.The application has saved one precious time and even bucks, that can end up highly very important in the enterprise struggling with catastrophe expertise.Customer service network guidance is simply not reliant on that external reasons enjoy bad weather conditions, and uneven days in process. As a result, it can also be called possibly even the later part of during the nighttime and even on great weather conditions.

How Customer Relationship Management System Can Be Beneficial For Your Business

Customer Relationship Management (CRM) is a large business philosophy designed to accelerate the way the company interacts with customers to increase loyalty, reduce risk and reduce the cost of doing business.

A customer relationship management system can help you consolidate specific clients to be receptive to what you offer. To be able to obtain information about their customers, including what they bought last time and who have shown an interest in. You can group them into suburban areas can put them in a category of your choice.

You can even separate inquiries real paying customers to give you the advantage of placing various information for the casual browsers who are not bought from you last time. Customer Relationship Management System Can be Beneficial for Your Business in following ways :

Helps improve customer satisfaction, which in turn improve business prospects.

Makes best use of customer support and help desk resources to help reduce costs and improve efficiency.

Promote the integration of customer feedback in the process of product development.

Provides enterprise-wide visibility by collecting customer feedback across all departments, divisions and projects.

Customer relationship management software can be installed locally by a company’s central computer, or you can use a web-based CRM adds flexibility and ease of access for all employees even if they are out of the office.

Each management system customer relationships can allow you to enter information that you find relevant to managing your own client and the objectives of sales management. The best way to know the customer relationship management software for your business is to access a free trial and see if it is the effects you want to achieve.

A new generation of customer relationship management vendors in the market exploded, customer relationship management software quality for very affordable price. These systems are based on the Web, eliminating the need to purchase expensive server hardware, making them compatible with your existing hardware. Most allow you to start free and increase your costs using data only. And compensation plans are very reasonable.

customer relationship management tool to combine information from all sources of information provide a single, centralized view of each customer in real time. This allows the customer in front of the whole team to make decisions on sales, customer service, marketing and other tactics. Think of the benefits of the modernization of business communications and make the best use of time your employees’ and resources. Packages typically include the basic customer relationship management solutions for sales management, accounting and contact.

The largest firm of choice for small business to control its customer relationship management. There are many small businesses use the Web to customer relationship management. This web-based customer relationship management for small business allows you to maintain knowledge and information of current customers and potential customers as well. It handles all the tasks they are customers, for example, special notes, follow-ups, shopping and much more. Small Business customer relationship management software that allows you to gain new customers at all.

All you need to do is simply click on the special note of the potential markets for the duration of the call and tell them. It is very beneficial in the treatment of major small business routines. You will be able to shop online this program online customer relationship management quickly and little use in your business system.

International Business Management – A Global Education

There is no way for a business to survive, much less thrive, today if

International Business Management isnt at the forefront. Thats why foreign investment and risk analysts, foreign trade consultants, commercial bank officers, international marketing representatives and international development assistants are so in demand. Centennial Colleges International Business Management program trains students for these careers in a three-semester study period geared towards mature learners.

Because this International Business Management is so fast-paced, applicants must have completed a college diploma or university degree in any discipline. The offering will also consider applicants with partial post-secondary and relevant work experience (transcript and resume review is required). Lastly, as far as admission requirements are concerned, students may be required to show proof of English proficiency.

All three semesters of this International Business Management program contain a mixture of foundational and specialized, industry-valued courses. Additionally, all of the classes employ case studies, simulations and project-based learning, with the intention of helping students to enhance project management, teamwork, report writing and communication and presentation skills round. The use of computer and Internet technology in performing international business functions is also included.

Here is a look at some of the International Business Managements essential courses.

Comparative Geopolitical Systems: This class explores world systems and how global and regional systems have changed and been changed by relationships between people and places. It provides students with an organized study of historical, geographical, social and cultural factors in world regions.

Global Business Strategy: This International Business Management course addresses professional cross-cultural negotiation and strategy formulation. The increasing globalization of industries has seen an increase in strategic alliances, hence intercultural negotiations. Meanwhile, strategy formulation is emphasized via a strong conceptual foundation outlining the steps involved in successful international business planning to developing an analytical decision-making framework and finally getting a hands-on experience in making decisions in cross functional teams.

International Banking and Finance: Students get an overview of international money markets, the elements of risk management, the role of financial institutions and a case study approach as to why companies merge or interest rates fluctuate and why stock markets fluctuate.

International Business Law: In this International Business Management course, students obtain a base in the legal aspects of global trade, with a focus on both public and private international law. Public international law includes international organizations, such as the WTO, and its corresponding agreements. Private international law, applicable to international business activity, such as the law of international sales, is analyzed and a case study method utilized. Students also gain insight into the basis for government regulation of international business, as well as the role of politics and economics in it.

International Entrepreneurship: This intensive hands-on practical course provides International Business Management students with the basic, practical procedures and tools that are required when strategically planning to enter international markets. Emphasis is on entrepreneurial activities, including sourcing, purchasing from Canadian sources and placing products in strategic international markets.

International Business Management grads may enter the industry or pursue further knowledge via one of the offerings university partners, which include: Centenary College, University of Western Sydney and Griffith University.

Project Managers Ireland And Project Management

Project managers Ireland is skilled professionals responsible for the planning, execution and proper closing of a project. Understanding the various stages of how a project is managed will help you know the importance of a project manager.

Planning

The project management process has several stages. The first stage is referred to as project planning. During this stage, project managers Ireland define and confirm the objectives and goals of the project. Planning also involves identifying tasks that are necessary to achieve the set goals.

Determining what and how many resources are needed to successfully complete a project is an important part of the planning process. The project managers will not only set a budget, but will also come up with a timeline. Setting the timeline is very important.

Implementation

Once a plan has been formulated, project management Ireland move on to the implementation stage. The managers of the project will ensure that objective and accurate information is available to the concerned people regarding how the plan is performing.

In order to effectively implement a plan, project managers adopt a pro-active approach for all aspects of the project. They will chair and prepare details of all the meetings between the client and contractors, suppliers, design team, and other professionals. The details are circulated to all the concerned party to keep them informed about the progress of the project.

The project manager is basically the centre point of liaison and contact for all departments, contractors, sub-contractors, suppliers, and third parties involved in the project.

Post Implementation Review

The job of project managers Ireland is incomplete without a post implementation review of the project. This review is designed to show whether the project is successful or not. The review also helps to optimize the benefits of the project. Moreover, the review is important for delivering the benefits all through the life cycle of the project.

Importance Of Establishing A Timeline

Now let us get back to the issue of timeline. In order for an Ireland construction project to be successful, the managers have to get the timeline right. This is important, because timeline sets the deadlines for the various stages of a project. The reliability of various professionals involved in a construction project is assessed on the basis of deadlines.

Timeline is also important because it helps project managers Ireland determine the pricing of various contracts and sub-contracts. The pricing in turn helps to determine the profitability of a project.

When a project manager miscalculates the time needed for implementation of a project, he loses his credibility. Miscalculation of the timeline will not only lead to missing the deadline, but will also put everyone under a lot of stress.

Professional project managers always understand the importance of establishing an accurate timeline for a project. In order to establish an accurate timeline, they first take into consideration all the tasks that need to be completed. Each and every task is reviewed in great detail, so that there are no surprises.

However, there can always be surprises. And a well established timeline will provide time for workers to handle any surprise.

This is just a basic understanding of how a project is managed. It is obvious that project managers Ireland need to be very professional and skilled, because project management is very complex process.

How To Start An Event Management Business Important Steps Of Achieving Success

Daydreaming about starting an event management business? Maybe you have already worked in the events industry and think about working for yourself. Or perhaps your organized meetings in the past and feel it your lifes passion. Both are good reasons for acquiring the profession.
Starting an event management business is similar to starting a relationship its required to possess appropriate skills and follow some important steps to achieve success.
Gain Event Management Skills and Experience
Scoring a success is based on event manager solid grasp, steady skills and experience:

Verbal and written communications

Organization and time management

Negotiation and budget management

Marketing, public relations and more

Determine Your Event Management Market
Lets say youve been working in the event industry for many years, know all ins and outs and eager to coordinate all kinds of events, from weddings to festivals.
Stop. This is a common mistake many event managers do. First of all, people have different energy levels and different capabilities. And, one cant be a master of all trades. Recognize that there are distinctive differences between corporate, association, nonprofit and social events. Determine your market accordingly. Its much easier to concentrate on a certain domain and become a professional.
Develop a Business Plan
Someone once said, “If you fail to plan, you should plan to fail”. Like everything else, starting an event management business requires a business plan. There are a couple of resources that can help you. For example, U.S. Small Business Administration publishes materials about writing business plans. You can find more with Google!
Obtain Business Insurance
Business insurance is mandatory. Event management business should secure general liability and other forms of insurance to protect the business owners interests.
Several forms of insurance exist. Speak to an insurance advisor to learn the requirements.
Develop Network of Suppliers and Staffing Resources
Event managers usually work with a wide range of suppliers communications consultant, stationery designer, promotional products distributor, party rental supplier, caterer, florist, photographer and more. You will also need the staffing resources for sales, marketing, accounting and administrative functions. Itll be necessary to establish an infrastructure that will support your events from all sides.
Establish Your Fee Structure
You should be conscious of the various ways to cover expenses and make a reasonable profit. Most event planners charge is based on the following:

Flat fee

Hourly rate

Percentage of expenses

Percentage of expenses plus hourly rate

Commissionable rate

Business Development and Marketing
With a prepared business plan, established fee structure and determined event manager market its time to begin working with marketing materials. Choose the right name for your business; create business cards, stationary, proposals, client agreements and a web-site.
Launching a web-site is an easy step with a turnkey solution like PG Events. Get more details at eventsoft.pro/overview.php

Understanding Anger Management

Anger is an emotion experienced by kids and adults alike. When something or someone interferes with an individual in a negative manner, it can cause them to become angry. Anger is a normal response to such a situation. However anger can be classed as a mild or intense irritation. Depending on the individual, the circumstance and their emotions, anger may cause a person to become enraged or even furious. People who become angry behave in different ways. Some lash out or become extremely defensive. Other people tend to keep their anger to themselves, bottling up their negative emotions and hurt. While some people become reckless and even abusive. Anger can be a terribly harmful emotion if it isn’t controlled.

Controlling anger is considered anger management. The first step to controlling anger issues it to admit there is a problem. Some people have major anger issues but cannot see it. Naturally something happens to set a person off making them angry. Individuals, who have trouble admitting to their anger and accepting responsibility for their actions, often play the blame game. They have difficulty seeing the situation as being their fault. There’s always something or someone to blame. Their fits of anger are always blamed on something else. These people could really use a few lessons in anger management. However they need to accept their actions and reactions for what they are, anger.

Many people who have anger issues find it demeaning when anger management is suggested. Unable to accept their problem prevents them from seeking the help they require. If a person continues down a path where they are constantly angry and acting out, it will eventually cause major problems. Without anger management this individual will likely experience loss, loss of their family, loss of their job and loss of their own identity.

It is essential to convince the person with anger problems, anger management is not meant to be a punishment but rather to help them have a better quality of life. Anger management is designed to help the individual work out their problems, help them figure out why they become so angry. It also teaches the person not to be enslaved by their emotions, their anger. Anger management is meant to teach the person techniques which prevent them from getting angry as often or for very long.

There are all sorts of anger management strategies. There are programs created specifically to help those with anger issues. These programs are broken down to address different people, kids, teens, adults, couples and families. These anger management programs are in place to teach or help people to work on their anger. Teaching people strategies for working out their problems and controlling their anger are important in anger management.

Anger may be a healthy, normal emotion but when the anger takes over an individual’s life making them destructive and violent, it’s a big problem. Not only does the anger destroy the individual but it also impacts everyone and everything around them. Anger management could change this individual and ensure a healthy, normal life.

Strategy – Probably The Most Overused And Misunderstood Word In Business

How many times have you heard someone talk about successful business strategies or ‘taking a strategic approach’? What do you think they actually mean by the use of the word strategy? Most often the people using it are trying to convey the fact that they have given the subject a bit more thought than usual, that they have looked a little further ahead than normal. If a consultant uses it be very wary. Strategy costs more than mere ideas or tactics. How much would you pay for consultants who have’ kicked around a few ideas’ or ‘come up with some tactics they think might work’. Depends how good they are. But if they come back with ‘strategic business advice’ you expect it to be very good and of course very expensive.

Why expensive? Because you would hope that a consultant or colleague would have used some kind of intellectually robust framework, that they would have tested their assumptions and developed more than one solution which they evaluate rigorously before making their strategic recommendation. This takes time and expertise and both are expensive. Let’s assume they have done all of this – does that make it strategic business advice rather than tactical advice?

Not according the dictionary. The dictionary definition of strategy is very clear and military. It defines strategy as “the art of war – disposing troops etc in such a way as to impose upon the enemy the conditions for fighting (time and place) preferred by oneself”. If we accept business is in effect a war – you develop successful business strategies because you define success as beating the competition – there is no reason why this definition of the overused word, strategy, is not appropriate for business strategy. It requires all that planning and testing of assumptions discussed already. Some kind of robust intellectual and very honest framework will certainly help to develop and evaluate options. Even the lazy use of the word strategy – giving it a bit more thought and thinking ahead – would be implied by the military, dictionary definition. But there is an extra dimension to real strategy. It requires you to do all this and come up with something that changes the rules in your favour – in other words it requires creativity.

And there is one other aspect to this more demanding kind of strategic thinking. It is about people and their behaviour. In order to ‘deploy the troops’ and change the rules you have to understand how people tick. If being creative involves changing behaviours then you have understand how those behaviours were formed in the first place and how they might be changed if you want a successful business strategy.

Before putting the dictionary away (the definition of strategy above was taken from the Oxford English Dictionary) just go forward to tactics. You will discover that the definition is exactly the same as for strategy with one addition. Tactics involves the all-important stage of implementation, putting the strategy into practice. So it turns out that far from tactics being less weighty and valuable than strategy they are actually the most valuable thing of all. A sound strategic plan that is successfully implemented includes, indeed demands, tactics.

The use, and overuse, of strategy in business is more often than not pretentious over-claim by people who do not really understand what they are talking about. It certainly does not mean giving something a bit more thought or thinking a bit more long term. It absolutely demands a thorough and honest assessment of your assumptions and your options. At the risk of being melodramatic, sloppy thinking in military strategy costs people their lives. In business it just wastes time and money. Strategic thinkers will of course use frameworks based on their experience. They will break a problem down so they can think about each component of it but they will look to change the rules not just apply them. And the true strategist understands that strategies are aimed at people and changing their behaviour. Their strategic business advice will be based on an understanding of human behaviour. Just as in war, a strategy does not just get the job done, it enables you to beat the competition, to deliver higher returns than ever before, to win and win big for the least expenditure of resources.

So whether you are undertaking a brand planning strategy, a new business launch strategy or any other kind of strategy remember what this really means and remember to include the tactics which are just if not more important. Then you can charge accordingly.