Nowadays many business gifts are exchanged by companies. Pens with a logo, cards or other gifts are sent back and forth. Often this is done as a thank you for the cooperation or increasing the name recognition. Maintaining contacts is very important nowadays, but where does this tradition of business gifts actually come from?
Prehistory and nineteenth century
Gifts were given in prehistoric times. They were then of course not yet printed but given to influence each other. The tribesmen, for example, gave gifts to the chief of the tribes, hoping to appeal to him. In the Middle Ages too, gifts were often given to kings or rulers to influence them. Gifts were also exchanged between kings, for example so that war could be avoided. Local specialties or trade products were then given as a gift. Logos were not used yet. Promotional gifts were used commercially for the first time at the inauguration of George Washington in 1789, when campaign buttons were distributed. In the nineteenth century, more and more business gifts were given, such as rulers and calendars. With the Great Gift Idea the deals are perfect.
Promotional gifts from the 19th century
There is one person who is seen as a founder of promotional items; the American Jasper Meeks from Ohio. He ran a printing shop and convinced the local shoe store to have the logo of their store printed on the bags that customers received. That way they could advertise. Later also aprons, caps and calendars were printed. In 1904, an association was set up in America that dealt in business gifts.
Current business gifts
Nowadays promotional items and promotional gifts are very normal and are used by every company. Nevertheless, every company tries to come up with something original every year to get even more noticed. Often you can order these promotional gifts online. Other sites also offer these services, so that you as a company can perfectly maintain your relationships.
- Promotional items and promotional clothing as well as business gifts are part of the marketing and communication of a company. Indeed, promotional items with your logo can help you strengthen your marketing message and emphasize your image. These articles are very flexible and can be used for different purposes: they can be distributed in the context of a specific promotional campaign (e.g. during a trade show), or during a broader campaign (e.g. direct mailing) or they can also take place outside a campaign (e.g. during a factory visit). Options for the Custom ceramic mug this is important also.
The most important category of promotional items is promotional clothing. In this group the t-shirts and caps are the most important products, thanks to their attractive price and their frequent use. Promotional clothing is often used to create a unit, and to place the brand extra in the light.
Revenue gifts, on the other hand, are less used for campaigns on a large scale, but rather for individual promotions. The gifts can help you, for example, to express your gratitude towards loyal customers. The business gifts that are most successful are the office and writing articles, as well as the gourmet items.